You've got to start with the customer experience and work backwards to the technology. - not the other way around.

Steve Jobs

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Abundant Beauty

In Japanese, YUMI conveys abundance and beauty. YUMIANALYTICS also represents the link between YOU, our partners, and ME, the Markdata company. 

YU – Customers have plenty of knowledge and expertise, the reason of our existence.

MI – Markdata has the capacity to modelize the knowledge with its experience in providing a new Dynamic BI Software.


YUMI also means bow and arrow in Japanese. This symbolizes that, with YUMIANALYTICS, you will be able to pinpoint and hit your goals.

Before YUMIANALYTICS customers spent hours to elaborate reports to take decision in minutes.

After YUMIANALYTICS , Markdata wants that his customers can spend minutes to elaborate their reports and more time to discuss and take decisions


Designed thinking about management executives,  who need to access their information in a very smart approach, YUMIANALYTICS offers a unique blend of efficiency and business intelligence insights.

Being also aimed at researchers that need a complete analytical and planning tool, YUMIANALYTICS can deal with a multitude of databases in a single session as Television, Radio, Digital, Fusion Data and much more.

Designing your own modules it’s not just an evolution, it is a revolution.

I would like to know more about…


We are one of the world’s leading software houses in the audience analysis market. It is also a unique international Software house in being independent from Data Sources so we are able to deal with different kinds of data and studies from multiple providers. Present in over 30 countries and being one of the world’s pioneers in this market, Markdata has been continuously helping analysts and business leaders getting reliable information for over 30 years. In this time and with this experience we have created the software that best combines design, ease-of-use and research power. As a software house we believe that what really drives innovation and value creation are human beings. In this sense, we do not see ourselves as a simple software providing company, we see ourselves as your partners and as your support in the audience analysis market.

Our Partners

Our activity

YUMIANALYTICS is a success in several countries and more countries are joining this project every month. YUMIANALYTICS is already ushering a new era in innovation and productiveness in our partners like BARC, Marocmetrie, VRT and Mediamonitor.

Years of Experience
Companies using YUMIANALYTICS
+ M
Customizable Features

Meet the Team

José Manuel Oliveira


Degree in Economics, via Universidade Nova de Lisboa. José Manuel has a been vital part of the group ever since 1985 when he took charge of managing the development of data analysis software. José Manuel now combines the roles of COO and CEO in the Marktest group.

Francisco Giménez

Business Development

Degree in Statistics and Operational Investigation, via Universidade Complutense de Madrid. In 1996, Francisco started as a Commercial Technician in Marktest Spain. Becoming Markdata’s Sales Manager in 2004, he continues building bridges between us and our partners.

Paulo Neves da Silva

Software Development Coordinator

Degree in Applied Mathematics. Paulo Silva started, in 1991, as a software programmer , progressing onto more coordinating roles. All throughout, he has been leading innovation in both the domestic and external media markets by implementing new methodologies.

If you are still not completely sure on YUMIANALYTICS, why not talk to our dear support team?

Contact us


In Markdata, you are our partners and partners are always available to help. Feel free to contact us.

Phone Number

+351 21 317 34 00



Rua Padre Luis Aparicio, 10 1st floor 1150-248 Lisbon

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